The Attitude Breakthrough Challenge (ABC) is a concept program developed by Asian Youth Ambassadors (AYA) more than 5 years ago that aims to develop positive attitudes in youths through creative, values-based activities. ABC is organized in partnership with selected secondary schools in Malaysia which will see students in Form 1 up to Form 5 taking part in a series of interactive, value-based, not forgetting fun, activities that are specially developed to help them discover, maximize and utilize their fullest potentials.
By inculcating the right values such as courage, confidence, commitment, and compassion in every participant, they can develop positive attitudes that will eventually translate into positive actions, such as greater aspirations and academic excellence.

Although the main concept and framework of ABC is birth out of the vision of AYA, the implementation and execution of the program varies from school to school depending on the demographics and needs that are unique to each school. The desire is to see the transformation of the lives of the participants that will impact the nation.

Key Goals:
To instil positive values towards the:

1. Changing of Attitudes

• Attitude
• Academics
• Aspirations
• Actions
• Accomplishment

2. Building of Character

• Courage
• Confidence
• Compassion
• Commitment
• Co-operation

The attitude is fundamental as it consists of the individual’s view of himself/herself, others and the world around which he/she lives. A change in attitude will bring the desired change in actions – the conduct and behaviour of the individual. What entails the individual’s now enlarged capacity is a sense of achievement which manifests through the birthing of dreams – great aspirations for a greater future. Aspirations also bring about a (positive) change in actions. All these factors act as catalyst to improvement as well as excellence in academics. The result is a holistically accomplished individual.